Justin Kerby
8 min readNov 27, 2019


The Daily Habit That Made Bill Gates, Warren Buffett, and Barack Obama Wildly Successful

Photo via Pete Souza

No matter what your passion, project, or profession, reading can help you accomplish your goals. It helps us understand new perspectives, teaches us empathy, and is the birthplace of new ideas. You’d be hardpressed to find a better place to invest your time than at a library.

It’s why some of the world’s most successful people — people whose time is more valuable than most — choose to spend so much time reading.

As a marketing professional, I’ve read well over 100 books on my craft alone. If you’re in the industry, check out my favorite book for new marketers (or new business owners getting started with marketing), my favorite book on advertising, my favorite book on copywriting, and my favorite book on business growth. Every morning and every evening I block out an hour and a half for reading, and it’s made me substantially better at my job. It’s led to new ideas, the revamping of old ones, and the mastering of skills I never thought I’d achieve. In short, no matter what you want to become better at, reading is the way.

By the way, if you want to be a better reader, learn the basics of speed reading. It changed my life.

Warren Buffett, Bill Gates, and Barack Obama all share a passion for reading. They make it a priority and each have their own daily reading habit that’s helped them become wildly successful. Here’s a look at how they practice their reading habit, and a few of their all-time favorite books.

Bill Gates

Photo via Jim Mattis

Gates, the founder of Microsoft and The Bill & Melinda Gates Foundation, has long been an avid reader.

To be honest, avid is putting it mildly.

Gates won’t begin reading a book that he won’t finish. According to his wife Melinda, Bill reads approximately 150 pages per hour, a staggering speed, especially given that he takes in and understands the vast majority of what he reads (his comprehension level is off the charts).



Justin Kerby

I write about social media, marketing, business, and creativity on Medium. If you like advertising, you’ll dig my newsletter: https://bit.ly/33L1unf