The Best Chinese New Year Ads of 2020

7 of the best CNY ads of the year.

Justin Kerby
2 min readJan 17, 2020


Chinese New Year is just around the corner, and we’ve been watching ads drop steadily throughout the last few weeks.

You’ll find a few common themes in each of these ads:

-The importance of family

-CNY is typically front and center

-Food plays a huge role no matter which company is behind the ads

-Length (the ads are longer than your typical 30-second or one minute spot

With that said, their tone varies. Some are heartfelt, some are funny, some lean on storytelling, but each of these is really well executed.

Here’s a look at our favorite ads for Chinese New Year 2020.

Happy Chinese New Year!

1. HongLeong Bank Malaysia

The Grown Ups’ Table

When you think this ad is over…keep watching. It’s her brother’s turn. This is our favorite CNY ad of 2020 so far.

2. Nike

Hold Nothing Back This New Year

Loved the acting in this spot. Again, watch until the end — there’s a twist.

3. Apple


Some serious star-power in this spot. It’s directed by Theodore Melfi (Hidden Figures) and stars Zhou Xun…



Justin Kerby

I write about social media, marketing, business, and creativity on Medium. If you like advertising, you’ll dig my newsletter: