Just Eat Brings a Driver to Love Island in This Ridiculous New Ad Campaign

Justin Kerby
1 min readJan 17, 2020

Just Eat is a British online food order and delivery service that operates in 13 countries around the globe. If you’re from Canada, you’re probably familiar with their subsidiary, Skip the Dishes. At the least, you must be familiar with these Skip the Dishes ads starring Jon Hamm.

This week Just Eat announced a new partnership with the hit TV series Love Island, a British show where contestants visit a villa for a few weeks and try to find love. It’s a very corny show, and this series of ads poke fun at it perfectly.

In the campaign, Just Eat sends a delivery driver to Love Island to find love, but there’s a twist. He leaves his helmet on the entire time.

Here’s the 7-part campaign from McCann London.

The Entrance

First Date


Kicking Off

Guy Talk

Justin Kerby

I write about social media, marketing, business, and creativity on Medium. If you like advertising, you’ll dig my newsletter: https://bit.ly/33L1unf